Job Introduction
Conversion Optimisation (CRO) Executive
As we continue our mission to make people and nature happy through chocolate, we’re looking for a Conversion Optimisation (CRO) Executive to join our Ecommerce team on a hybrid, full-time basis.
In this role, you’ll play a key part in maximising the performance of our website and digital channels. Using data, testing and customer insight, you’ll analyse user behaviour, identify friction points and deliver optimisation initiatives that enhance customer experience, improve conversion rates and support business growth. This is a great opportunity for someone who combines analytical thinking with creative problem-solving and a passion for digital optimisation.
As well as a competitive salary and a range of company benefits, you’ll receive 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
Mint House (Hybrid Working)
Here at Hotel Chocolat, we've adopted hybrid working. This means you’ll join us on site for three days a week, and for the other two days – you can work from wherever you like!
The on-site location for this role is our support office, Mint House, in Royston, Hertfordshire. Our home from the very beginning, it’s just off the A505 and a 10-minute walk from Royston train station, with direct rail links to London King’s Cross.
What you’ll be doing…
Analysing website and digital channel performance to identify opportunities to improve conversion rates
Planning, executing and managing A/B, multivariate and other optimisation tests
Collaborating with UX/UI designers, developers, trading, SEO and agency partners to deliver CRO initiatives
Using tools such as Google Analytics, Hotjar, AB Tasty and Content Square to understand user behaviour and test performance
Identifying friction points within the customer journey and proposing actionable, data-led solutions
Tracking, reporting and presenting key conversion metrics, insights and recommendations to stakeholders
Developing and maintaining CRO best practices, frameworks and processes
Supporting optimisation of landing pages, funnels, forms and other key conversion touchpoints
Staying up to date with industry trends, tools and best practice in CRO and digital marketing
Managing and maintaining relationships with external agencies where required
Who you are…
You’re a data-driven and curious optimiser with a strong commercial mindset. You enjoy digging into data, testing hypotheses and translating insight into meaningful improvements for customers. You’re organised, detail-focused and confident working cross-functionally to influence and deliver change.
Essential
Minimum of two years’ experience in a digital marketing, CRO, UX or optimisation role (or a relevant degree)
Strong analytical and problem-solving skills
Hands-on experience using CRO and analytics tools such as Google Analytics, Hotjar and AB Tasty
Solid understanding of A/B testing, multivariate testing and experimentation methodologies
Good understanding of UX/UI principles and user behaviour
Excellent communication skills, with the ability to clearly present insights and recommendations
Highly organised, with the ability to manage multiple projects simultaneously
Knowledge of SEO and web performance optimisation best practices
Desirable
Experience working with ecommerce platforms such as Salesforce or SaaS products
Experience using Content Square
Basic knowledge of HTML and CSS
Who are we?
We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser™.
A cacao pod takes years to grow – it can’t be rushed if it’s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.
Now, we’re market leaders in the industry. What began as an online-only business grew to over 140 stores across the UK, and we’re still growing… Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.
To learn more about us and read about our People Pledge – our commitment to equality, diversity and inclusion – click here: hotelchocolat.com/uk/engaged-ethics/our-people.html